Search Engine Optimization (SEO) is a hungry beast with an ever-changing desire for the perfect food. Long before the heyday of internet searches, optimizing search engine results was a simple process that required little effort from the online marketing specialist. Once Google came along with their perfected algorithm, achieving the highest rank of the search engine result became more difficult, but not impossible. In time, Google and other search engines took a serious look at how they could help the user achieve the exact results they desired. Numerous well-crafted filters were added to the algorithm that had been designed specifically to push ideal results to the front page of the search. Those efforts changed the way rankings were achieved.
Exact Match Domains
Companies that had spent fortunes purchasing exact match domains no longer had a surefire method for landing in the number one slot of a search result. Google and other search engines that had previously heavily weighed exact match domains began to give little credence to them, if any at all. If the company had a registered name like ?PolkadotDresses.com?, the search engine?s no longer viewed the URL as a specific, instant indicator that the website might offer, sell or provide information about polka dot dresses. The once recognized ?automatic? relationship between SEO and a domain name was gone.
Developing Online Brand Strength
Once exact match domains lost most of their magical powers in search engine results, online marketing experts began focusing their attention on developing their brand strength, in an effort to establish a high ranking. Constructing a cohesive image never proved to be difficult, but it was certainly more time-consuming than the previous exact match technique. Making the company presence known through a single website quickly proved to be an ineffective solution at generating interest from a large online audience.
The Evolution of SEO
Through the years, SEO has continually evolved to what it has become today. Search engine companies have continually honed their filters to perfect their search results. To maximize their efforts in seeking out every bit of information available across the internet, Google and its competitors continually troll or scrub websites and blogs to gather information. When their efforts locate valuable content about a specific industry or service, it categorizes and organizes the data, waiting for user input looking for that exact information.
Website and Off-Site Locations
Experts skilled in the many facets of search engine optimization recognize the power of developing a strong online brand. They accomplish this by producing and posting quality content on the company?s website that is centered on effective keywords that are proven to attract a specific targeted audience. Additionally, they use their skills to develop quality off-site locations to market the company?s main website. When this marketing technique is properly done, Google and other search engines will recognize that the website and off-site content all legitimately fulfill the search request and will rank high every associated link.
Building Off-Site Locations
Once the company?s website content has been enhanced, search engine optimizers build off-site locations designed to specifically promote the main website. They create off-site blogs with keywords and link backs that redirect the visitor to the main site. Additionally, they will most likely develop social media sites as a way to connect instantly to a target audience as a tool to promote the main site. A SEO expert will design and publish supporting sites using professional looking WordPress themes that contain video, audio and/or text content that are all designed to promote the main site and optimize search engine results.
Best SEO Practices
The best SEO practices will produce results that will increase the potential of a company?s website by improving its performance, brand recognition and rankings. Meeting online marketing goals is an ongoing process that typically requires a full comprehension of the continually evolving process of search engine optimization. By following the best practices and guidelines to improve search engine rankings, effective marketing strategies can significantly increase the website?s traffic to generate more interest in the company and/or sales of its products and services.
Website Analysis
The optimization process of any SEO expert begins with a comprehensive website analysis including its past, current and future online marketing trends. Once the positive and negative aspects of the website are realized, many new strategies and techniques can be implemented that will positively affect the site.
On-Site SEO Factors
Taking a positive approach, the marketing team will implement proven textbook SEO strategies including metadata, page titles, and website content optimization. They will likely use effective strategies that involve an additional layer of optimization including site maps, unique page content, image alt tags, anchor text, link structure and other search engine optimization factors.
Gone are the days when search engine optimization was an easy process. However, by staying ahead of the trend, every company can use proven tools to enhance its website and increase its business.
About author
Olga Ionel is a creative writer at ThemeFuse.com ? a top provider of WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.
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