Wednesday, April 17, 2013

Workshop: Audience Outreach and Engagement (CDAM 102 ...

Course Series in Arts and Entertainment Administration

Are you interested in gaining business skills in order to advance your career in culture? Ryerson University?s G. Raymond Chang School of Continuing Education can help.

After consulting various industry advisors and identifying a need for practical arts management skills development, The Chang School has developed a Course Series in Arts and Entertainment Administration suitable for arts managers, potential arts managers, and individual artists. This new three-course program has been designed to equip you with entrepreneurial skills combined with the practical knowledge required for supporting and advancing creative work.

The following non-credit course is now open for enrollment (Spring/Summer 2013):

Expanding and enriching the audience experience is vital for the ongoing success of all artistic endeavours, from performing arts groups to visual artists. This course offers ways to address the interchange between the product and the audience; the building of a successful initial experience to develop loyalty to the art and/or event; different kinds of engagement strategies in the digital world; and multiple marketing techniques to cross-cultural and intergenerational audiences.

Instructor: Lorraine Patterson
Duration: 19.5 hours
Fee: $290
Scheduling: Mondays, 6:30?9:30 p.m., May 6?June 24, 2013
Location: Ryerson University, 350 Victoria Street, Toronto, Ontario

Class sizes are limited, so early enrollment is encouraged. For more information, visit www.ryerson.ca/ce/aeadmin or contact Academic Coordinator Sholem Dolgoy at a.e.a@ryerson.ca.

This entry was posted in Classes / Workshops on by TAPA.

Source: http://torontotheatre.wordpress.com/2013/04/17/workshop-audience-outreach-and-engagement-cdam-102-ryerson-universitys-g-raymond-chang-school-of-continuing-education/

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